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Wednesday, August 28, 2013

How to Handle Changes in Industrial Marketing

Marketing is always changing and expanding, and it can be difficult to keep up, especially with industrial marketing. Not only do you have to learn all the new technology involved in marketing, you have to use it to your advantage.

You should always use all of the resources available. This includes reading articles about your industry, keeping up with relevant blogs, and collaborating with other people in your company to gain a better understanding of your processes, products, or services.

Decide how you want to focus your marketing efforts. Do you want to focus more on print advertising, email communications, social media, or other marketing areas? Prioritize your tactics by figuring out which marketing channel is best for your industry.

Industrial marketing can get a little overwhelming sometimes, but if you sit down and reevaluate the situation, your marketing efforts will pay off.

If you ever need help marketing DuPont Teflon® industrial coatings, please contact Intech's Kate Morgner (302-366-8530 x121).  She would enjoy working together to market our coatings to your end users and customers. 

If you are interested in Industrial marketing information, you can read this article and others on the Marketing Maven blog.

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