We all know that for industrial marketing, the traditional outlets like direct mail and trade magazines are losing popularity. However, some marketers believe the myth that email campaigns are going the same route as print marketing. This is not true. Email communication, if used properly, can lead to a return that is almost two times more than other marketing channels. Here are a couple tips that could increase the success of your email marketing campaigns:
1. Provide an easy unsubscribe process.
2. Clean up your email lists regularly
3. Make sure the emails are going to the right people. For example, if you do powder coating and liquid coating, do not send marketing material about liquid coatings to customers that are only interested in powder coatings.
4. Send only engaging, interesting, and relevant content.
To see an article with more information on this topic, click here to read "Industrial Email Marketing is NOT Dead" from Industrial Marketing Today.
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